Our fourth assignment with the BMB Group was exciting – how can we create a German equivalent to the super-successful Pret A Manger?
As a franchise concept, we have closely aligned the customer journey with the established principle. The queue that forms at peak times has ample space within the shop and moves past the refrigerated and heated display units. The food service area is located on the way back to the exit after payment. Alternatively, customers can remain inside and utilise the window seating or a high table.
We've bathed the branding in a vibrant sunshine yellow – the Asian beach feel is created by the natural hemp ceiling, which follows the roofline of pagodas.
