{"id":4924,"date":"2019-12-14T18:25:35","date_gmt":"2019-12-14T17:25:35","guid":{"rendered":"https:\/\/oow.berlin\/?p=4924"},"modified":"2026-08-12T18:05:44","modified_gmt":"2026-08-12T16:05:44","slug":"kundencenter-masterplan","status":"publish","type":"post","link":"https:\/\/oow.berlin\/en\/kundencenter-masterplan\/","title":{"rendered":"Customer centre masterplan"},"content":{"rendered":"\t\t
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Kundencenter Masterplan<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Kunde<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Autostadt Wolfsburg<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Leistungen<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Integratives High-End Interiordesign f\u00fcr die k\u00fcnftige Entwicklung des Kundencenters<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Kundencenter Masterplan<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nach Social Sphere und Spielplatz, Welcome Desk und Car Configurator wurde es Zeit f\u00fcr einen Masterplan, der den gesamten Bereich der Passage in der neuen Designsprache erstrahlen l\u00e4sst und die Wegef\u00fchrung im Kundencenter optimiert. Unter der futuristischen Decke ergie\u00dft sich ein Meer von Rundungen, deren glatte Oberfl\u00e4chen gegenseitige Spiegelungen erzeugen.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Der Eingang zur Passage - Besucherf\u00fchrung mit Licht<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\u201eDie Herausforderung war es die Entw\u00fcrfe der anderen Stars zu integrieren - die Decke von Sobek, die Sitzinseln von Morese oder die Ideen von Steven Williams - unser integratives Design f\u00fchrt alles perfekt zusammen.\u201c<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Akzentuierte Linien flie\u00dfen in die Tiefe der Passage, auf deren rechter Seite der VW-Shop liegt. Mit dem Entwurf f\u00fcr den neuen Shop \u00f6ffnete sich das Tor zur ganzheitlichen Umgestaltung, mit der das volle Potenzial einer klaren Raumstruktur verwirklicht wird.<\/p>

Helligkeit und flie\u00dfende Dynamik schaffen eine Atmosph\u00e4re schwebender Unendlichkeit, von der Besucher aus der gro\u00dfen Halle angezogen und durch die Passage geleitet werden. Fasziniert folgen sie den Lichtlinien an der Decke, die sanft geschwungen die Passagenmitte umstr\u00f6men, wo sie an der spiegelnden Chromoberfl\u00e4che des gewaltigen Pylon h\u00e4ngen bleiben. Aus dem Boden scheint dieser in die Passage zu wachsen und bis zum Hallendach aufzuragen. Hier liegt das konstruktive Zentrum des Kundencenters, denn der Pylon ist die einzige St\u00fctze, von der \u00fcber Drahtseile das gesamte Dach getragen wird \u2013 ein imposanter Blickfang, der nach einer architektonischen Inszenierung rief.<\/p>

Durch eine in den Boden der Passage eingelassene \u00d6ffnung wird er zum verbindenden Element und gew\u00e4hrt vom Besucherbereich Einblicke in den Last-Finish-Bereich, wo die Neuwagen ihren letzten Schliff erhalten. Ansteigende Sitzb\u00e4nke umgeben den aufragenden Pylon und verwandeln ihn zur unerwarteten Attraktion.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Der VW-Shop in der Passage l\u00e4dt die Besucher ein<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Hochwertige Materialien und gro\u00dffl\u00e4chige Beleuchtung im Shop<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Links der Passage fl\u00fcstert eine helle Treppe dezent ihre Einladung hinauf zur breiten Empore hinter deren Glasbr\u00fcstung sich das Restaurant befindet. Am Fu\u00df der Treppe stehen die Tische und St\u00fchle des Caf\u00e9s, das die Marktplatzebene mit der dar\u00fcber liegenden Restaurantempore verbindet. Hierf\u00fcr werden warme Holzelemente bewusst mit der schwarz-wei\u00dfen Farbgebung des Kundencenters kombiniert und bilden ein harmonisches Ambiente f\u00fcr das gastronomische Angebot. Von der Empore k\u00f6nnen Besucher die neue Anzeigetafel und den gro\u00dfen Marktplatz gut \u00fcberblicken.<\/p>

Auf der R\u00fcckseite der Passage gleiten die weichen Rundungen in Richtung der gl\u00e4sernen Fassade aus. Die neu entstehenden Attraktionen locken Besucher vom Marktplatz in den hinteren Teil des Kundencenters, wo sie sich die Wartezeit beim Beobachten der ausfahrenden Neuwagen vers\u00fc\u00dfen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Fakten in Zahlen<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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HELLOOW!<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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+49 (0)30 7675 811 00<\/a><\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tmit oow planen und bauen<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Weitere Projekte<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tAutostadt Social Sphere\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\t\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tRen\u00e9 Benkos Berlin Residenz im Upper West\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\t\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tFlussbad Campus\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\t\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tAugustinum Kassel Restaurant\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\t\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t7047 Concrete\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\t\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tAugustinum Kleinmachnow Treffpunkt\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\t\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tHotel Studien\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t\n\t\t\t\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Projekt Kundencenter Masterplan Kunde Autostadt Wolfsburg Leistungen Konzept Integratives High-End Interiordesign f\u00fcr die k\u00fcnftige Entwicklung des Kundencenters Kundencenter Masterplan Nach Social Sphere und Spielplatz, Welcome<\/p>","protected":false},"author":3,"featured_media":4925,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"iawp_total_views":12,"footnotes":""},"categories":[20],"tags":[],"class_list":["post-4924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kategorie-verkauf-repraesentation"],"acf":[],"yoast_head":"\nKundencenter Masterplan - OOW Architekten high-end Interior Design<\/title>\n<meta name=\"description\" content=\"Kundencenter Masterplan - Helligkeit und flie\u00dfende Dynamik schaffen eine Atmosph\u00e4re schwebender Unendlichkeit.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oow.berlin\/en\/kundencenter-masterplan\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kundencenter Masterplan - 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