Autostadt Car Configurator
Interior design, all design stages
Real-time 3D car configurator
The small showroom with samples of the materials that can be chosen for one’s new car is also a demonstration of technology. Any material is applied to the 3D model in real time and an image is calculated that is so detailed that one can zoom in on the seams. The design of the room powerfully implements the exhibition concept by Jangled Nerves – by contrasting the black interior with the white shell, which alludes to VW’s design language.